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Our Story.


BRB started with two questions: Why do we have to spend hours trawling travel sites to plan weekend breaks and why is the price of trips always increasing just before booking?

A story that started in 2008

The story behind BRB started in 2008 when I realised that booking travel was a lose-lose situation for travellers.

With so many travel platforms to choose from, I used to spend hours trawling blogs, airline and hotel websites to put together the perfect holiday or weekend break, but often found myself paying more for the same trip, as flight or hotel prices would usually go up just before booking.

But why was that?

This was down to two things: too much choice and dynamic pricing.

A paradox of choice

With hundreds of new travel brands emerging in the last 20 years, consumers now have to trawl through more destination possibilities, more hotels, more apartments and more flights.

Ultimately more choice equals more time spent researching and planning holidays.

It’s no wonder the average weekend break can take up to 10 hours of research, spread over a few days or even weeks.

Dynamic pricing

Dynamic pricing is the process used by travel companies that focuses on leveraging the data you shared with them during your research phase to dynamically determine the price of your trip.

Put it simply, the more you plan and research your trip before booking it, the more you tell travel companies where and when you want to go away, what airport you want to fly from or the hotels you are considering.

And by knowing exactly where and when you want to go away before you are ready to book, airlines and accommodation websites can increase the price of your trip to drive their revenue.

This is the premise that underpins the entire travel industry and the reason why you often end up spending more for your trips.

BRB is creating a win-win situation

After 10 years of thinking about this dilemma, I decided to take the plunge and launched BRB, the world’s first travel subscription service in 2018, with a single focus:

"To take away all the downsides of organising a trip. The faff. The planning. The fifth search to make sure it’s a good deal and the facepalm moment when you realise the price has gone up."

Getting away shouldn’t be so hard, so why don’t you let us sort it for you?

We’ll find you premium hotels and flights for less than even your most savvy friends could because we can leverage our partner hotels and buying power to pass the savings onto you. We do this through our innovative subscription-based model, which puts you, our travellers, at the centre of what we do.

We send you to places on your bucket list, as well as up-and-coming destinations we’ve tried, tested and reckon you’d like. You know those off-the-beaten track gems for extra bragging rights. All we need is two minutes of your time so you can tell us what you like and when you can go.

We create trips to match. Personalised trips that are as individual as you are.

We don’t make you pay for the privilege of getting access to our concierge service or our network of hand-picked hotels, and for every trip you take, you’ll get points which you can redeem against rewards such as speedy boarding, lounge access or room upgrades.

How BRB works

The concept of BRB couldn’t be simpler - pay monthly and travel as little or as often as you’d like.

Tell us about you: Upon sign-up, let us know how and where you love to travel, who you want to travel with and what airports you like to fly from.

Choose how many nights: Choose how many nights you want to get away each year (between 4 and 14 nights). We simply breakdown the cost of your yearly travel into monthly instalments so you can start saving straight away for your next trip.

Create your trip(s): Whenever you are ready, allocate your nights to trips (2 to 14 nights per trip) on dates that suit you - these trips can be changed until they become locked six weeks before travel, at which point our team of Travel Experts will crack on with booking an incredible break for you.

Trip reveal: Two weeks before your trip, your travel concierge will send you a hand-written postcard to reveal your destination and include a few personalised recommendations.

Curated collection of top hotels: Travel with BRB and enjoy a stay in one of our properties which is part of our curated collection of top European hotels.

Earn points and repeat: Earn points for each trip and unlock great rewards such as speedy boarding, lounge access or free room upgrades.

It’s travel as you like it. We just sort it.

Greg // Founder of BRB

Careers at BRB

We're always looking for passionate people interested in disrupting the status-quo, so if this sounds like you, this is your opportunity to join a real rocket ship! Below are some of the roles we're currently recruiting for:


Tech Lead

If you know Javascript and Python, understand systems architecture and are ready to transition into a CTO role in the next 1-3 years, this is your opportunity to join a real rocket ship. We’ve secured funding, you’ll have total control to build against our vision and we’re an industry recognised disruptor of the travel space being featured by the likes of Skift, The Guardian, The Telegraph and Lonely Planet. Get on board!

Apply now →

Head of Business Development

We want to be friends with everyone - that's where you might come in.

Hiring soon

Head of Growth

Help us tell the world about BRB.

Hiring soon

Can't see your perfect role?

Drop your CV and tell us a bit about you to and we'll get back to you if something comes up!


FAO: BeRightBack
Founders Factory
Northcliffe House
Young St.
London, W8 5EH

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